Barra Lima brand and communication

A new seafood author’s restaurant with a disruptive creative direction. Based on the culture mashup at Lima with the influence of guerrilla communication and street art, we start an inverse creative process deploying by instinct a reflectión of the tangible passion of the founders as the kickoff divergent step, dropping the riskiest ideas we had on the table, followed by convergence rapidly defining, from stationery to color, textures and space implementation in a quick sprint, following the timing strategy in less that 8 weeks.

 

 Art Direction: Katherine Velasquez
 Photography and illustration: Jose Aljovin
 Production Assistant: Romina Veliz